The classic award is given to design solutions which have been in use for 25 years and have shown their durability on the market in an unchanged form.
The RABO bicycle has an uncompromising and robust design. The RABO bicycle for pre-school children has been popular since it was introduced, and there are probably several examples with more than 25 years behind them that are still in use today.
Shape and color appeal to children, and it is well thought out in terms of safety in its design. The RABO bicycle was first introduced in the 1970s, when the need for educational toys for developmental play for children was put in focus. The RABO bicycle, which today is exported to 30 countries worldwide, has been in demand ever since and has proven a rare sustainability in its design.
A real classic, which also won the Danish Design Award in 1980.
The RABO series is full of quality, imagination and joy.